COLLECTIVE EXHIBITION
Artistar Jewels, project born in 2012 by Prodes Italia, is the international reference point for all contemporary jewelry artists and designers..
The project, one of a kind, offers each participant great business opportunities by placing the artists within the reference market.
Both emerging and more established artists will be able to count on improving their brand reputation. The great participation of international media, guarantees high visibility in the sector. These conditions set the right foundation for an expansion of the artist sales network and in addition, every single jewel selected will be available to the public for purchase.
Artistar Jewels is not comparable to a trade fair, an editorial publication or an e-commerce, Artistar Jewels is a global and transversal project that uses several complementary strategies, useful for an optimal disclosure of the creativity of each artist.
– All the selected creations are published in the homonymous BOOK ARTISTAR JEWELS, distributed in all Italian bookshops and in the major European cities. The volume is also sent to 5000 major contacts worldwide; buyers, gallery owners, luxury boutiques, fashion stylists, will be able to choose the artists and jewels of their own interest.
– All the jewels published in the book are DISPLAYED IN AN EXHIBITION taking place in a prestigious location in Milan. The exhibition is organized during the Milano Jewelry Week, the new week of the Milanese schedule entirely dedicated to the jewelry world.
– Artistar Jewels also makes available to all artists the ONLINE SALES CHANNEL ARTISTARJEWELS.COM through which each participant can market their jewels all over the world.
– A jury of experts will select some jewels / artists who will receive IMPORTANT AWARDS, the selected will also participate in various initiatives including exhibitions, fairs and exhibitions in galleries around the world.
– Press office promoting the whole initiative for one year
– Press office support for each exhibitor
– Inclusion of the participant’s name in the dedicated press release and realization of the press kit
– Social / Editorial plan and communication strategies for the whole initiative with publication of posts on social media dedicated to the participant
– Page dedicated to the exhibitor in the MJW website
– Inclusion of the participant’s name inside the Milano Jewelry Week paper guide distributed in 100,000 copies
WHY PARTICIPATE
Participating in Artistar Jewels guarantees:
EXHIBITION EVENT
The exhibition takes place in a prestigious location in the heart of Milan from 3 to 6 June 2021 during the Milano Jewelry Week. Artistar Jewels will represent the heart of the Milano Jewelry Week, exhibiting the creations of over 150 artists and designers who share the same dedication and mastery in gold and creative art.
TO SEE THE PICTURES OF ARTISTAR JEWELS 2019 FALL EDITION CLICK HERE CLICK HERE
INTERNATIONAL PUBLICATION
The book is an additional tool for promotion. It guarantees that all the contents of the exhibition can continue spreading throughout the world over the time. The volume is distributed in Italian bookstores and in the major European cities, also shipped worldwide to over 5000 concept stores, galleries, personal shoppers, boutiques and journalists. To each artist is dedicated space for the images and descriptions of the jewels, the biography and the contacts. In this way both the enthusiasts (potential customers) and those working in the sector can directly contact the artist for purchases or collaborations
TO WATCH THE PREVIEW OF THE VOLUME ARTISTAR JEWELS 2019 FALL EDITION CLICK HERE
COMMERCIAL NETWORK
The commercial network of Artistar Jewels expands all over the world. Through partnerships and synergies born with several commercial realities, concept stores and galleries, Artistar Jewels gives the chance to all the artists to have their own pieces on sale in physical points of sale across the globe. Partners can choose the artists and brands they want to collaborate with.The goal is to cross national borders and thus expand their business
ONLINE SELLING
All the jewels presented in the exhibition and in the book are put on sale on the e-commerce website www.artistarjewels.com. Through the online shop all the participants can find a great number of customers and reach the most suitable target for a particular type of product such as the contemporary jewelry. The web is a perfect world for making contacts all over the world, 24 hours a day and 365 days a year.
PRESS OFFICE
Artistar Jewels press office deals with the dissemination of the entire project for 12 months. It draws up and spread press releases related to the initiative, provides graphic and textual material to magazinesto publish editorials, dividing the images by themes (eg Design, Art, Innovation, Green, Fashion and Precious) in order to facilitate the consultation by journalists. Each participant is supported throughout the year receiving help in managing contacts with the press. Moreover, in the press area of our website all the downloadable content, photos, captions and press review are included. In the previous edition, over 250 editorials were published in important magazines all over the world.
TO READ THE PRESS REVIEW OF ARTISTAR JEWELS 2019 FALL EDITION CLICK HERE
COMMUNICATION STRATEGIES
The web is now an essential showcase for promotion and Artistar Jewels makes use of the social networks, in particular Facebook and Instagram to increase the dissemination of the project and to present the artists to groups of followers specific to the sector. An editorial and social plan is drawn up adopting various communication strategies such as: creating suspense of the event with the creation of patches containing the selected jewels, publication on the portal of news related to the artists and collaboration with international influencers with whom Artistar Jewels has been interacting for years.
MEDIA PARTNER
Every year Artistar Jewels is partnering with excellent international magazines. The presence of the project within distinguished communication means, makes sure that all contents arrive directly to a large number of readers, increasing the notoriety and prestige of its participants.
ARTISTAR JEWELS SELECTION
Thanks to the brand image that Artistar Jewels has developed over the years, the selected jewels that participate in the project have become synonymous with quality and innovation. Several international organizations have chosen to involve Artistar Jewels in initiatives related to the field. These synergies led to collaborations that resulted in an exchange of opportunities for all the actors involved. Every year, Artistar Jewels assigns important awards in collaboration with influential entities in the sector.