PETTINAROLI | Via Brera 4, Milano
24th – 26th October 2019 | 10 am – 7 pm

In Native American mythology, La Lupa symbolizes the animal that guides the liberation of the soul, creativity and spirituality of women. La Lupa Designs, through its unique jewels, tries to represent the Wild Woman that all female have within them. Through the transformation of a fragile material such as paper into dynamic forms, this line of jewels represents the strength of all women, although these may appear fragile to an external look. Her goal is to make women wearing her creations transformed and strengthened, freeing their wild side that represents the instinctive nature that nourishes their creativity, vitality and their inner soul. The soul of every jewel is the Yuzen paper, the traditional Japanese screen-printed bamboo paper, modelled according to the principles of “Origami” art and then fixed over time with ecological materials. It combines silver, gold and gilded silver, semi-precious stones, pearls and corals to form unique and irresistible original designs.


Pettinaroli, after more than one hundred and thirty years spent in the shadow of the Madonnina, found a new location. Pettinaroli collects the exclusive Italian handicraft objects in leather and paper, in addition to the multiple globes. The flagship of the new address in Via Brera is the magnificent gallery of prints that runs along the wall at the back of the store.